FOOTNOTES
Introducing Footnotes: At SMYTHE, we believe the most interesting parts of a woman’s style are the things she footnotes: the unedited details, the specific rituals, and the point of view that informs how she shows up. Welcome to an ongoing inquiry into the subtext of the wardrobe.
Through unedited conversations, we listen closely. Footnotes treats style as autobiography. We look at the bigger picture. And the quieter details. This is the study of women with a point of view.
"Footnotes is not a campaign. It’s a conversation we’ve been wanting to have for a long time. A series built around unedited exchanges with women who live inside their point of view. Women who know that the main story is rarely the most interesting part."
– Andrea & Christie